Donutful Mini Donuts
Team: Meaningful Works • Packaging / Brand Strategy / Identity Design
In a world of lab-grown ingredients and “smarter” sweets, sometimes you just need a dumb donut. Working with Meaningful Works, we developed the name, positioning, brand and packaging design from the ground up. Donutful’s perfect pink is a nod to the classic donut box that disrupts the shelf by building a strong brand block in a shelf of dated bad-for-you baked goods.
